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Novelty in advertising.
The basis of the value of novelty as an incentive is twofold. Recall the extreme importance, in the lives of our ancestors and in our own experience, of unusual objects, new gadgets, new technologies, new situations, unaccustomed stimuli. This is a very important advertising principle that home business entrepreneurs should take into account.
The […]

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  Advertising is money.
 
  This has come to be recognized as a principle in business. Competition is so keen, and we live in such busy times, that an entrepreneur’s only chance of success lies in proclaiming the merits of his products or services far and wide, up and down the market, and if possible globally.
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What is Advertising?
 
 
It is hard to find a satisfactory definition of advertising.
A picturesque way of putting it is to call it business imagination, an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. It […]

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