The Definition of Advertising

What is Advertising?

It is hard to find a satisfactory definition of advertising.
A picturesque way of putting it is to call it business imagination,  
an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. It is a very broad word, an omnibus word conveying different ideas to different people.

No advertising definition is here possible except as this entire article may be accepted as a definition. So rapidly has advertising advanced through its various changes that even the latest dictionaries and encyclopedias are out of date in their attempts to define it. The advertising of yesterday is not the advertising of today. Men not so very old have witnessed its entire development from an untrustworthy instrument of quacks to its place as an engine in the conduct and expansion of business.

Advertising in the dictionary sense has a history as old as that   of the human race. Just as soon as there were enough people in the world, some sort of formal announcement had to be made.   The early history of such announcements – from proclamations to the beginning of pictorial and lettered inscriptions, from these primitive posters to the discovery of printing, and from the advent of printing to the beginning of real advertising – is of interest only to the archeologist. It is of no value to the business entrepreneur. It would be of no assistance to understanding modern advertising than ancient Phoenicians coins would be to comprehending the principles of a modern bank.

Every attempt to secure the sale of a product or service is advertising. The wares of the primitive merchant displayed invitingly in front of his booth is advertising. A want ad, to secure   a job or an employee, is advertising. An inscription on a wall, the barker in front of a side show, the promises of an internet marketer, the announcement of a new online technology, membership in an affiliate program, wearing a peculiar shirt or distinctive sticker in your car – all these are forms of advertising    in that they seek to attract attention to a product or a service that is for sale. For a product or a service of general use, rich and poor, high and low, men, women and even children, must be appealed to.
At least one principle we know of, stays constant, not eroding with the passing of time or the use and or abuse of men, not concerned with the weather outside, nor considering your personal health status, or taking into account your surrounding circumstances, and that is that you have to keep doing it, it has to be fed, no way around it, it keeps asking for every ounce of your commitment if  you expect any kind of visible returns.

Whatever the appropriate definition of advertisement is, one thing is to conclude, it is because it has been. And every succeeding year since the beginning of the human entrepreneurship it has left its precious deposit of new ideas, better methods, larger and swifter efficiency, and the promise of an even greater growth.

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The Secret in Advertising

Advertising is money.

This has come to be recognized as a principle in business. Competition is so keen, and we live in such busy times, that an entrepreneur's only chance of success lies in proclaiming the merits of his products or services far and wide, up and down the media, and if possible globally.  

He must act like the trumpeter in advance of the procession; its business is to attract attention. He must keep showing his product or service, the public attention must be not only sustained but also preserved, and he who best succeeds in this has the best chance of making a fortune in the process.

In this conviction almost every entrepreneur advertises. It is found not to be sufficient for the brick and mortar entrepreneur to put up a sign over his door, or for the internet marketer a banner in some web page,
for people to come and look at; they must send out their signs
and banners far and wide, with the spread like idea and purpose of infection, and makes people see it and remember it in spite of themselves, like a virus.

To do this effectually requires tact and knowledge. It may be done costly and ineffective, or cheap and profitable. All depends on how it is set about. It must be done boldly.

For entrepreneurs there is like a secret power in advertising.
Good advertising is nothing more nor less than good instructive
and descriptive communication; the frank honest kind that convinces. A successful entrepreneur should be aware, and most probably is, that if that communication is unnatural, unreal, or insincere...it's dead.

To give it life, the secret power is ... personality. In all good form of advertisement there is a tremendous psychic influence; since the advertising to be effective must be simply incidental to the personal attachment created.

An ad of forty words should make the reader think four thousand words; a sales letter of four hundred, forty thousand; and a few minutes internet video or a TV commercial like the Oscar winning   movie of the year. That's exactly where the whole secret resides.         It isn't what you say, write or film that counts, but the chain of thought which your advertising creates.

The obvious advice of this 'secret' to the entrepreneur is that if he advertises and he wants to have a successful advertising campaign,
he should communicate with its prospects the same as he should
communicate across the counter with a costumer,
face to face...heart to heart .

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Novelty in advertising.

The basis of the value of novelty in advertising as an incentive is twofold. Recall the extreme importance, in the lives of our ancestors and in our own experience, of unusual objects, new gadgets, new technologies, new situations, unaccustomed stimuli.

The organism is perfectly adapted to familiar objects, but strange ones can only set up disturbed or random responses, and hence cause the feeling of shock. We are startled by the novel, be it physical or intangible, be it the  object or the idea as long as it is new, full of unexplored curiosity, unattended interest. It is full of interest to us both on account of the danger it may contain and on account of the good it may afford. Hence we always attend to it  closely when we discover it. This incentive is closely related to the instinct of curiosity. Curiosity is merely the name for our interest in the unknown or unfamiliar. Throw a strange object into the field and the horses and cattle will circle around it, sniffing, poking and snorting until they seem to have discovered all the possible sources of activity to be anticipated from the object. If the object shows no new traits, but behaves just as the old familiar objects in the pasture, the cattle soon scatter away and are hereafter unconcerned about it. But if it shows any new or unwanted characteristics, the animals are interested in it for days and may be observed constantly examining it. The same is true of a child with a new toy, the teenager with the latest video game, or the geek browsing through a sea of web pages with  new internet technology content.

Novelty is an effective attention device. This also illustrates an important principle of perception, that one “ sees “ not so much what the sense organ affords but rather what the present stimulus has been learned to mean. Sensation is supplemented by perception.

Herein lies the strong attention value of all devices designed to arouse curiosity – bizarre figures, cuts, shapes, flashing internet banners, to be continued t.v. episodes, a good written sales letter, curios spelling, unusual location or positions, catchy names, trade marks, billboards, browser pop ups, the you are the winner e-mail or the ever present online ad promising    on how to become rich from home, unfamiliar media, such as balloons, window exhibitions, prize packages, contests, web blogs, traffic exchanges, viral networks, etc.
It has been known that even churches have frequently carried on advertising campaigns based on the novelty incentive, introducing unheard-of specialties and stunts into the service.
Online entrepreneurs, newspapers, politicians, publishers, movie studios, dealers in every commodity, machinery, etc., uses this incentive to advantage. The element of novelty attracts the attention initially, and, if the thing is sufficiently curious, the observer is likely to keep his attention fixed until the advertisement has been thoroughly digested.
If possible, the novelty should be intrinsic, not simply obtruded as an attention device. 
A good example of effective and intrinsic novelty is the assertion  made once by the old and celebrated advertisement of 3-in-1 Oil : “ Men shave with it.” It was a clear attempt to employ the novelty device for  purposes of attention.

The chief danger in using the novelty incentive is, of course, that of emphasizing the novelty rather than the product.
So advertisers should be advise, since the introduction of novelty in advertisement, evidently also introduces the applicable warning of past  results do not guarantee future performance.

Copyright © F. Prida . All Rights Reserved .

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Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.HomeSweetDollars.com/pips.html

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not   be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research  and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and  easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply   go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact    is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING   to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business
off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-22055

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over  200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to  The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-22055

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How to Write a Home Business Article.

STRUCTURE OF THE BEGINNING.

To accomplish its purpose an introduction must be both a unit in itself and an integral part of the article.
The beginning, whether a single paragraph in form, or a single paragraph in essence, although actually broken up into two or more short paragraphs, should produce on the mind of the reader a unified impression.

The conversation, the incident, the example, or the summary of which it consists, should be complete in itself. Unless, on the other hand, the introduction is an organic part of the article, it fails of its purpose.
The beginning must present some vital phase of the subject; it should not be merely something attractive attached to the article to catch the reader's notice.
In his effort to make the beginning attractive, an inexperienced article writer is inclined to linger over it until it becomes disproportionately long.
Its length, however, should be proportionate to the importance of that phase of the subject which it presents.
As a vital part of the article, the introduction must be so skillfully connected  with what follows that a reader is not conscious of the transition.               Close coherence between the beginning and the article body is essential.

The four faults, therefore, to be guarded against in writing the beginning are;

• The inclusion of diverse details not carefully coordinated to produce a single unified impression;
• The development of the introduction to a disproportionate lenght;
• The failure to make the beginning a vital part of the article itself;
• The lack of close connection or of skillfull transition between the introduction and the body of the article.
  

TYPES OF BEGINNINGS.

Because of the importance of the introduction, the article writer should familiarize himself with the different kinds of beginnings, and should study
them from the point of view of their suitability for various types of articles.

The seven distinct types of article beginnings are:

(1) summary;
(2) narrative;
(3) description;
(4) striking statement;
(5) quotation;
(6) question;
(7) direct address.

Combinations of two or more of these methods are not infrequent.

SUMMARY BEGINNINGS.

The general adoption by print and online media of the summary beginning, or "lead," for articles and news stories has accustomed the average reader to finding most of the essential facts grouped together in the first paragraph.
The lead, by telling the reader the nature of the event or topic, the persons and things concerned, the time, the place, the cause, and the result, answers his questions, What? Who? When? Where? Why? How?
Not only are the important facts and issues summarized in such a beginning,
but the most striking detail is usually "played up" in the first group of words
of the initial sentence where it catches the eye at once.
Thus the reader is given both the main facts and the most significant feature   of the subject. Unquestionably this article and news story lead, when skillfully worked out, has distinct advantages alike for the news report and for the home business article.

Let the final objective remain clear, the article is just the tool used to attract attention to the business, the seed for extra income and one step in the direction of reaping financial freedom.

By applying the methods outlined in the preceding paragraphs, online business entrepreneurs and ordinary work from home people alike have been able to prepare and submit articles that have been accepted by many newspaper, magazine editors, article directories; and search engines. The success that these online entrepreneurs have achieved leads the author to believe that others who desire to write articles from the comfort and refuge of their home sweet home may be aided by the suggestions given in this article.

Copyright © F. Prida . All Rights Reserved.

Home based Online Business

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Home based Business Advertising

Work from home business entrepreneurs that have covered a lot of  time and effort through their own online business, have had the widest opportunity for noting some of the most marvelous advertising successes, together with the more numerous painful failures.

It has been estimated that over eighty, some say ninety per cent, of all advertising is practically so much money wasted, simply because of the dense ignorance of the vast majority of working from home business entrepreneurs, when it comes to generating profitable advertising for   their home sweet home business.

In any event, however, there is not a shadow of doubt that millions of dollars are yearly dissipated in home based business advertising with no more practical return than would result from dumping these vast sums of home business dollars into a giant bon-fire. Many of the most  successful advertisers, online business entrepreneurs who have accumulated vast fortunes by doing the right thing most of the times, emphatically declare that advertising is a gamble, even under the most favorable conditions. They so not mean, of course, that it is doubtful as  to real efficacy of the right sort of advertising, but that practically every advertiser is apt to commit a serious blunder now and then, and that it’s far from being an exact science.

Without argument at this time, facts have continuously demonstrated that the errors in judgment into which a thoroughly experienced advertiser will plunge will be those which no human expertness can avoid, since they must result from contact with unseen and unavoidable stumbling blocks. These obstructions to continual success are to be located in the  mysteries of an ever complicated growing menu of printed and online  media circulation, web sites proliferation, and terms like organic traffic,  viral traffic, conversion rates, opt ins, click through rate, average cost per click, etc, which may very well deceive any regular person. Less of a mystery and more of a clogged artery in reference to the obstruction of success results from the abundance of work from home business scam artists, the inundation of home business opportunities ads promising to get rich overnight (that have not ever been tested nor proven), events which by themselves are more than capable of killing public interest, and  of course the most deeply rooted of them all in the always present unpredictability of human nature.

As for certainty, it is known that with ability to prepare a good advertising campaign, plus sufficient business judgment, failures will be few and far between, and no more frequent than in any other business enterprise.

Of course, the shore of the stream is strewn with wrecks from every line  of advertising endeavor, and mortal man will never be wholly immune  from glaring disregard of fact and reason than any financially weak advertiser would be guilty of; but greater successes hide all discredit,  while the one slight mistake of a weak beginner may end in blasted hopes and public dislike.

How important, therefore, that a practical advertising knowledge be obtained by those who aspire to greater achievement and wealth. This knowledge is crucial to those working from home entrepreneurs who  are now circumscribed simply because they are ignorant as to forward and backward movements of the advertising lever that opens and shuts financial valves at just the right time and puts the pressure where it belongs, and without an appreciable loss of power.

Nevertheless it remains almost certain that every online business entrepreneur and advertising student will agree that while the home business dollars don’t come easy through this inexact science, even so   a famous phrase has to be maintained in constant thought: a business  with no sign, is a sign of no business.

This article has taken up the home business advertising analysis along lines wholly different from those employed by others, and with what success, I leave to others to say.

Copyright © F. Prida . All Rights Reserved.  

About the Author:

Work from Home Business Entrepreneur that’s blessed with all blessings and earns income from home sweet home.

Work from Home Sweet Home

 Working  from Home is one of the hottest themes of the hour. This reachable dream has become highly contagious and more people than ever before would like to start earning income from home from the comfort of their own home sweet homes.

 It is a subject in which almost everybody is interested, and about which it is not polite to say that anybody involved is not well informed; for, although there are scattered through the   world many people that want to start a home based business, sorry to say, a lot of them are unable or unwilling to pay for the basic work from home business start up, but it has never been yet heard of anyone of them unable to pass judgment or being opinionated on the subject.

  The topic obviously has many different points of view, and invites various studies and comments. In the limited space of this article not all of them could have been covered nor could many have been selected.

 A great deal has been heard, talked and written about the potential, the opportunity, the idea, and the vision of the Home Sweet Home based Business.

Every kind of media, but specially the internet and the online community in general has its daily dosage of exposure to the ever increasing brand names and gurus of the industry.     It’s a phenomenon that easily hypnotizes any viewer that has the slightest predisposition. And the vast majority of the spectators of this worldwide show seem to belief, or at least want to accommodate the belief, that the road to richness is a short and straight one. The notion that anyone subscribing to one of the many online business opportunities available is going to become a millionaire overnight is based on a misconception of what the business is. In reality, nothing is further away from the truth.

This brings the instance to make mention of the mania in this age, at a worldwide level, for notoriety in social life as well as in the possession of wealth, without omitting the startling fact that everybody is expecting it now, not tomorrow. The ceaseless popping up of advertising regarding get rich now and become an instant millionaire opportunities could be easily be considered the vehicle of it, sometimes the occasion, but not the cause. The home business may have fostered–it has not created–this hunger for being rich and successful now and here.

 Maybe the time has come for a more philosophical treatment of it, for aninquiry into its relations to our complex society, for some ethical account of it as one of the developments
of our day, and for some discussion of the effect it is producing, and likely to produce, on the definition of success, wealth education and working philosophies of the people. The question could arise if the time has come, is it near at hand, or is already passing, when we can point to a person who is apparently self-confident, rich and successful, and say, “There is a product of the Home based Business Entrepreneurship”?

 The Home based Business is not a willful creation, nor an isolated phenomenon, but the legitimate outcome of the employment situation,   working environment and financial status of our society, as much as our    system of popular wealth and money education. Trust is left for some competent observer that hopefully will make, perhaps for this association a philosophical study of it.

The idea remaining here is a much humbler one.

 It is the sweet thought that it may not be unprofitable to treat the work from home business from a practical and even somewhat mechanical point of view.

  Copyright © F. Prida . All Rights Reserved

Let's... Make Money from Home

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